{"id":5659,"date":"2020-03-02T22:50:21","date_gmt":"2020-03-02T20:50:21","guid":{"rendered":"\/?p=5659"},"modified":"2020-03-02T22:50:21","modified_gmt":"2020-03-02T20:50:21","slug":"presentacion-de-la-campana-publicitaria-de-empresa-pages-de-la-maestranza","status":"publish","type":"post","link":"https:\/\/fundacioncajaruraldelsur.com\/pt\/presentacion-de-la-campana-publicitaria-de-empresa-pages-de-la-maestranza\/","title":{"rendered":"Presentaci\u00f3n de la campa\u00f1a publicitaria de Empresa Pag\u00e9s de la Maestranza"},"content":{"rendered":"<p class=\"p1\"><span class=\"s1\">La Empresa Pag\u00e9s, gestora de la Plaza de Toros de la Maestranza de Sevilla, ha presentado la campa\u00f1a publicitaria de los toros en Sevilla en un acto celebrado en el Centro Cultural Jos\u00e9 Luis Garc\u00eda Palacios de la Fundaci\u00f3n Caja Rural del Sur en Sevilla. Un encuentro con los medios de comunicaci\u00f3n y representantes del sector publicitario ha servido para desvelar las claves, la creatividad y los soportes que conforman una ambiciosa campa\u00f1a que llenar\u00e1 de toreo la ciudad de Sevilla a partir de ma\u00f1ana.<\/span><span class=\"s2\"><\/p>\n<p><\/span><span class=\"s1\">Ram\u00f3n Valencia, gerente de la empresa Pag\u00e9s, intervino en el acto que cont\u00f3 tambi\u00e9n con la intervenci\u00f3n por parte de Caja Rural del Sur de Manuel Ruiz Rojas.<\/span><span class=\"s3\"><\/p>\n<p><\/span><span class=\"s1\">La campa\u00f1a presentada gira en torno al fen\u00f3meno que cada a\u00f1o se produce en Sevilla en primavera, cuando la ciudad y el toreo se fusionan de forma natural. Los toros y la ciudad aparecen estrechamente vinculados en un spot y una gr\u00e1fica que inundar\u00e1 las calles de Sevilla.<\/span><span class=\"s3\"><\/p>\n<p><\/span><span class=\"s1\">Pero la campa\u00f1a de este a\u00f1o va un paso m\u00e1s all\u00e1 y pretende reflejar algo evidente: que Sevilla, en lo taurino, marca pauta en la temporada gracias a una programaci\u00f3n de lujo, con carteles rematados que son la envidia de muchas plazas.\u00a0De esa insistencia en la calidad, de esta b\u00fasqueda constante de la excelencia en la oferta taurina de Sevilla, nace la idea del lema de este a\u00f1o:\u00a0\u00a0\u201cSevilla, siempre en lo m\u00e1s alto\u201d. Y este a\u00f1o, con m\u00e1s motivo por dos razones: la excelente feria vivida en 2019 y los rematados carteles que est\u00e1n sobre la mesa.<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s3\"><br \/>\n<\/span><span class=\"s1\">Con todos estos elementos, las agencias Toromedia y Frente a Texto han construido para Pag\u00e9s un universo visual que se plasmar\u00e1 en los m\u00e1s diversos soportes. Desde un v\u00eddeo promocional \u2013realizado por\u00a0Producciones El P\u00f3pulo- que se ver\u00e1 en diferentes televisiones, cines de la ciudad y en internet, hasta una gr\u00e1fica que ocupar\u00e1 vallas, mupis, postes publicitarios, pantallas digitales, banderolas quioscos, autobuses, metro, anuncios de prensa y otros espacios llenando de toreo la ciudad. Como ya sucediera el a\u00f1o pasado, la imagen es obra del prestigioso fot\u00f3grafo\u00a0Pepo Herrera.<\/span><span class=\"s2\"><\/p>\n<p><\/span><span class=\"s1\">Tambi\u00e9n, y para que las principales figuras tuvieran presencia destacada, se han realizado ilustraciones que plasman el esp\u00edritu de la campa\u00f1a de la mano del artista\u00a0Julio Serrano &#8216;Julepe&#8217;.\u00a0<\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>La Empresa Pag\u00e9s, gestora de la Plaza de Toros de la Maestranza de Sevilla, ha presentado la campa\u00f1a publicitaria de los toros en Sevilla en un acto celebrado en el [&hellip;]<\/p>","protected":false},"author":6,"featured_media":5660,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[66],"tags":[],"class_list":["post-5659","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-actos"],"yoast_head":"<!-- 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href=\"https:\/\/fundacioncajaruraldelsur.com\/pt\/category\/actos\/\" rel=\"category tag\">Actos<\/a>","rttpg_excerpt":"La Empresa Pag\u00e9s, gestora de la Plaza de Toros de la Maestranza de Sevilla, ha presentado la campa\u00f1a publicitaria de los toros en Sevilla en un acto celebrado en el 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