{"id":12454,"date":"2026-02-23T17:47:38","date_gmt":"2026-02-23T16:47:38","guid":{"rendered":"https:\/\/fundacioncajaruraldelsur.com\/?p=12454"},"modified":"2026-02-23T17:49:29","modified_gmt":"2026-02-23T16:49:29","slug":"lances-de-futuro-presenta-en-la-fundacion-caja-rural-del-sur-su-campana-toros-en-sevilla-una-maravilla-para-la-temporada-2026-en-la-maestranza","status":"publish","type":"post","link":"https:\/\/fundacioncajaruraldelsur.com\/pt\/lances-de-futuro-presenta-en-la-fundacion-caja-rural-del-sur-su-campana-toros-en-sevilla-una-maravilla-para-la-temporada-2026-en-la-maestranza\/","title":{"rendered":"Lances de Futuro presenta en la Fundaci\u00f3n Caja Rural del Sur su campa\u00f1a \u201cToros en Sevilla, una maravilla\u201d para la temporada 2026 en la Maestranza"},"content":{"rendered":"<p data-start=\"0\" data-end=\"307\">La sede de la <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Funda\u00e7\u00e3o Caja Rural del Sur<\/span><\/span> ha acogido este lunes la presentaci\u00f3n oficial de la nueva campa\u00f1a publicitaria para la temporada 2026 en la <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Plaza de Toros de la Real Maestranza de Caballer\u00eda de Sevilla<\/span><\/span>, en un acto que cont\u00f3 con la asistencia y bienvenida del presidente de la entidad, Jos\u00e9 Luis Garc\u00eda-Palacios.<\/p>\n<p data-start=\"309\" data-end=\"665\">La nueva empresa gestora del coso sevillano, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Lances de Futuro<\/span><\/span>, liderada por <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Jos\u00e9 Mar\u00eda Garz\u00f3n<\/span><\/span>, dio a conocer ante los medios de comunicaci\u00f3n el nuevo spot promocional del abono bajo el lema <strong data-start=\"540\" data-end=\"577\">\u201cToros en Sevilla, una maravilla\u201d<\/strong>.<\/p>\n<p data-start=\"667\" data-end=\"926\">Junto a Garz\u00f3n y Garc\u00eda-Palacios asistieron a la presentaci\u00f3n Ricardo S\u00e1nchez, delegado de la Junta de Andaluc\u00eda en Sevilla, y Lourdes Fuster, consejera de <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Canal Sur TV<\/span><\/span>, respaldando institucionalmente el inicio de esta nueva etapa.<\/p>\n<p data-start=\"928\" data-end=\"1296\">Durante su intervenci\u00f3n, Jos\u00e9 Luis Garc\u00eda-Palacios expres\u00f3 su satisfacci\u00f3n por que Lances de Futuro haya elegido la sede de la fundaci\u00f3n para dar a conocer su primera campa\u00f1a. Mostr\u00f3 adem\u00e1s su apoyo a la tauromaquia como se\u00f1a de identidad de la ciudad: subray\u00f3 que la Feria de Abril es un acontecimiento \u00fanico en el mundo por su capacidad de conjugar pasi\u00f3n y belleza.<\/p>\n<p data-start=\"1298\" data-end=\"1778\">La campa\u00f1a busca <strong>trasladar la experiencia de vivir una tarde de toros en la Maestranza al nivel de las grandes maravillas universales,<\/strong> estableciendo un paralelismo con enclaves ic\u00f3nicos como <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Machu Picchu<\/span><\/span>, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Chichen Itza<\/span><\/span>, el <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Coliseo<\/span><\/span>, el <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Cristo Redentor<\/span><\/span>, la <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Gran Muralla China<\/span><\/span>, <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Petra<\/span><\/span> y el <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Taj Mahal<\/span><\/span>.<\/p>\n<p data-start=\"1780\" data-end=\"2186\"><strong>El plan para la temporada 2026 incorpora tambi\u00e9n una potente estrategia digital.<\/strong> Un segundo spot, presentado igualmente durante el acto, muestra los nombres de los toreros anunciados en la Feria de Abril rotulando calles y espacios emblem\u00e1ticos de la ciudad, como la calle Sierpes, la calle Betis, las Setas o el estadio <span class=\"hover:entity-accent entity-underline inline cursor-pointer align-baseline\"><span class=\"whitespace-normal\">Estadio Ramon Sanchez Pizjuan<\/span><\/span>, donde aparece el nombre de V\u00edctor Hern\u00e1ndez.<\/p>\n<p data-start=\"2188\" data-end=\"2678\" data-is-last-node=\"\" data-is-only-node=\"\">Esta iniciativa se enmarca en el plan estrat\u00e9gico <strong data-start=\"2238\" data-end=\"2270\">Maestranza-Sevilla 2026-2030<\/strong>, una hoja de ruta que, seg\u00fan explic\u00f3 Garz\u00f3n, sit\u00faa a Sevilla en el centro del proyecto empresarial y cultural. El empresario destac\u00f3 que hablar de Sevilla es hablar de tradici\u00f3n, arte y sentimiento, y que en ese latido profundo la tauromaquia ocupa un lugar esencial, de ah\u00ed la decisi\u00f3n de vincular visualmente a los toreros con los espacios m\u00e1s representativos de la ciudad en la nueva campa\u00f1a promocional.<\/p>\n<p data-start=\"2188\" data-end=\"2678\" data-is-last-node=\"\" data-is-only-node=\"\"><a href=\"https:\/\/fundacioncajaruraldelsur.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-23-at-13.05.49.jpeg\" rel=\"lightbox-0\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-12457 size-full\" src=\"https:\/\/fundacioncajaruraldelsur.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-23-at-13.05.49.jpeg\" alt=\"\" width=\"2048\" height=\"1360\" srcset=\"https:\/\/fundacioncajaruraldelsur.com\/wp-content\/uploads\/2026\/02\/WhatsApp-Image-2026-02-23-at-13.05.49.jpeg 2048w, 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\/><\/a><\/p>","protected":false},"excerpt":{"rendered":"<p>La sede de la Fundaci\u00f3n Caja Rural del Sur ha acogido este lunes la presentaci\u00f3n oficial de la nueva campa\u00f1a publicitaria para la temporada 2026 en la Plaza de Toros [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":12458,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[84],"tags":[],"class_list":["post-12454","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-presentaciones"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>Lances de Futuro presenta en la Fundaci\u00f3n Caja Rural del Sur su campa\u00f1a \u201cToros en Sevilla, una maravilla\u201d para la temporada 2026 en la Maestranza - Fundaci\u00f3n Caja Rural del Sur<\/title>\n<meta name=\"robots\" content=\"index, follow, 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